A Shift in How People Search
Search is evolving—and fast. Instead of typing into Google, more users are asking AI assistants like ChatGPT, Google Gemini, or Perplexity for answers. That’s where Generative Engine Optimization (GEO) comes in—a powerful new approach to visibility in the age of AI search engine optimization.
What Is GEO (Generative Engine Optimization)?
GEO is the practice of optimizing your content so it shows up in the responses generated by AI tools, not just traditional search engines.
Think beyond keywords—GEO focuses on:
- Clear, factual, conversational content
- Structured formatting and metadata
It’s SEO, reinvented for AI-generated answers.
Why AI Search Engine Optimization Matters
When people ask AI tools questions, they often don’t click on links—they trust the single summarized answer. If your brand isn’t part of that output, you’re invisible.
With GEO, you’re not just ranking for a page—you’re training AI to mention you.
“By 2026, 30% of all search queries are expected to be conducted via AI chat interfaces.”
Think Beyond Google
Traditional SEO isn’t dead—but it’s no longer enough. GEO ensures your brand stays relevant where the next generation of search is happening: in AI-generated conversations.
Optimize for the Future of Search
Want your brand to be part of AI-powered answers?
👉 Visit us at www.rahagency.ca and let’s build your AI search strategy today.